JOYABRAVA builds the vision of Chilean contemporary jewelry, understanding it as a mean of expression, reflection and development of artistic critical thinking.
From a "sudaca" perspective -a derogatory term used in Spain for South Americans- we emerge as key actors in the creation and strengthening of a cultural territory, marked by an attitude of resistance.
As a group, we are constantly working and researching our identity from a political perspective, questioning the limits and symbolic implications of the pieces we produce. Creating a tension with traditional jewelry.
Brave jewelers from JOYABRAVA, are setting up a core language with which they generate a body of work that will last over time.
Breaking the barriers, dumping our subjectivity into the world, are some of the ways in which we dispute a symbolic territory. In this new perspective, "our imaginary is our gold"
JOYABRAVA proposes a revaluation of the object and its materiality as a wearable art. Claiming the gesture, thinking with our hands, experimenting and projecting pieces that dialogue with our context.
Over time we have been forging a character that defines us as brave jewelers: consequents, activists, playful, visceral, risky, and committed.
It is the time to be more than a landscape.
The time for JOYABRAVA has arrived.
SANTIAGO, CHILE. JANUARY 2018